MyISAM tables in MySQL have a maximum size of a row of 65,535 bytes, so all the data in a row must fit within that limit.
The maximum amount of data that can be stored in each data type is as follows:
TINYTEXT | 256 bytes | |
TEXT | 65,535 bytes | ~64kb |
MEDIUMTEXT | 16,777,215 bytes | ~16MB |
LONGTEXT | 4,294,967,295 bytes | ~4GB |
In most circumstances the TEXT type is probably sufficient, but if you are coding a content management system it's probably best to use the MEDIUMTEXT type for longer pages to ensure there are no issues with data size limits.